Your prospects see findings before the first call.
This is the sales motion you run as a Southern Sentinel Security partner. Your prospect clicks a LinkedIn ad, completes a 5-minute self-assessment, and sees a branded compliance report — all before you join the delivery call. The conversation starts with evidence, not a pitch.
Six steps from ad impression to signed contract.
This is not a content funnel. This is a diagnostic-driven contract funnel that you run under your own brand.
You fund targeted LinkedIn ads
Ads target companies in your market with PCI, HIPAA, SOC 2, CMMC, or NIST compliance pressure. Ad copy and creative are provided as part of Growth and Flagship partner tiers.
Prospect lands on your branded assessment page
They enter their info, book a delivery call with your team, and start the self-assessment. Your branding. Your domain. Your calendar.
Self-assessment completes in ~5 minutes
An HTML report opens immediately in the prospect’s browser. They see real findings before you ever get on the phone.
Results upload to your portal + automated follow-up
Findings are imported into the partner portal. An automated call references the prospect’s specific results while they are still reviewing the report.
Follow-up pulls the meeting forward
The follow-up references actual findings and attempts to move the booked meeting to the same day. Whether it moves or not, the same delivery playbook applies.
You attend the call, close the deal, collect payment
Your team joins. The call feels like a continuation of an existing conversation, not a cold pitch. You set the pricing, you own the contract, you collect the MRR.
What if the prospect doesn’t complete the assessment? The automated follow-up does not fire. The delivery call still happens as scheduled. The assessment can be completed live on the call. The sales process still moves toward close.
The complete funnel at a glance.
From ad impression to proposal in under 48 hours.
Four structural advantages over a typical lead-gen funnel.
Your prospect already booked
They opted in, chose a time, and started the assessment. This is not cold outreach — they raised their hand.
Findings create urgency
Your prospect saw their own compliance gaps before you ever got on the phone. The call starts with substance.
Automated follow-up fires fast
The follow-up references specific findings and happens while your prospect is still reviewing the report. Timing matters.
The call feels like a continuation
Not a cold sales call. A scheduled follow-up referencing actual findings they have already seen. You close on delivery value, not a pitch.
Hour by hour: how your deals close this fast.
| Time | What Happens | Your Prospect’s Experience |
|---|---|---|
| Hour 0 | Ad impression | Prospect sees your branded LinkedIn ad targeting their compliance pressure. They click through. |
| Hour 0–1 | Landing + booking | Prospect enters info, books a delivery call with your team, and starts the self-assessment on your branded page. |
| Hour 1 | Assessment + report | Assessment completes in about 5 minutes. A branded HTML report opens in their browser immediately. |
| Hour 1–2 | Automated follow-up | Follow-up call references their specific findings. Attempts to move the meeting to today while urgency is high. |
| < 24hr | Delivery call + verbal close | Your team joins. The prospect already has context. The call is a follow-up, not a cold pitch. |
| < 48hr | Proposal delivered | You deliver a tailored proposal while urgency is high. Remediation work generates additional billable hours. |
This is not a content funnel. This is a contract funnel.
The structural advantage is that your prospect already booked, already saw findings, and gets a follow-up that references their actual results. You own the relationship, the pricing, and the contract.
Ad copy, creative assets, and landing page templates are included for Growth and Flagship partner tiers. Standard partners can build their own using the platform’s white-label output.